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BC.GAME is now principal partner of Leicester City FC

BC.GAME is now Principal Partner of Leicester City

BC.GAME has formed a significant partnership worth $40 million with Leicester City Football Club, making them the club’s “Official Principal Partner.” This collaboration, revealed by Leicester City on July 5, will enhance BC.GAME’s exposure through branding on Leicester City’s Men’s First Team shirt fronts and adult replica shirts for the 2024/25 season. This partnership marks a major achievement for Leicester City and stands as one of the most significant deals in the club’s history.

The latest Adidas home kit featuring BC.GAME branding will go on sale from 9:00 AM BST on July 6. King Power, a loyal club partner, will now be the Training Wear Partner, maintaining their connection with Leicester City. The women’s team will unveil their 2024/25 home kit on July 20, along with revealing their Principal Partner, just ahead of the start of the Barclays Women’s Super League season in September.

BC.GAME is thrilled to introduce its own unique cryptocurrency, BC, as part of a new partnership. This innovative digital currency is set to transform the iGaming industry by offering users a more cohesive and gratifying platform. BC is specifically created to cater to the community, providing various benefits and useful functions to improve user satisfaction. Serving as both a governance and utility token, $BC will have a crucial function within the platform, enabling in-game transactions, special privileges, and additional perks.

The addition of $BC shows BC.GAME’s dedication to innovation and listening to the community. BC.GAME is focused on creating a better user experience and supporting the Bitcoin Lightning Network.

The partnership between BC.GAME and Leicester City FC marks a notable advancement in the sector. It demonstrates a rising pattern of crypto-based gaming platforms teaming up with popular sports teams. This collaboration has the potential to enhance BC.GAME’s exposure and draw in a wider range of players to the world of online crypto gambling. Furthermore, it highlights the significance of responsible gambling, as BC.GAME advocates for safe gaming habits through specific messaging.

The BC Plan

The collaboration with Leicester City Football Club from August 2024 to May 2026 is a major advancement in BC.GAME’s worldwide marketing plan. These strategies are backed by a strong tokenomics model aimed at fostering a dynamic market and providing ongoing benefits to participants. By implementing these tactics, BC.GAME seeks to enhance BC’s presence and usage, solidifying its position in the competitive cryptocurrency industry.

The partnership between BC.GAME and Leicester City is focused on increasing brand awareness and providing fans with innovative ways to interact with their beloved team. By combining the realms of iGaming and professional sports, both parties aim to develop distinctive experiences that strengthen the bond between their respective communities.

The collaboration with Leicester City Football Club from August 2024 to May 2026 is a major advancement in BC.GAME’s worldwide marketing plan. By having BC.GAME’s logo displayed on Leicester City’s jerseys, the platform’s exposure will increase on a global level. Leicester City, known for their impressive Premier League triumph in 2016 and FA Cup victory in 2021, has a strong history and loyal supporters. This partnership is in line with BC.GAME’s goal of engaging with respected sports organizations and utilizing their global popularity.

The collaboration between BC.GAME and Leicester City FC demonstrates a growing trend in the industry: the merging of cryptocurrency gaming platforms with popular sports. This partnership will boost BC.GAME’s reputation and reach, drawing in a wider audience for online crypto gaming. It may indicate a move towards more widespread adoption of cryptocurrency and blockchain technology. Additionally, the alliance highlights the significance of responsible gambling, with BC.GAME promoting safe gaming practices through dedicated messaging.

About BC.Game

Established in 2017, BC.GAME has quickly become well-known in the cryptocurrency and sports industries. The platform allows for various cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH), ensuring a safe and fair gaming experience. BC.GAME has a history of collaboration with the Argentine Football Association and is now expanding into the eSports market. In addition, the company offers resources to promote responsible gaming and support players in managing their gambling behavior.

The collaboration between Leicester City FC and BC.GAME is a strategic decision that will provide financial support for the club as they return to the Premier League. The sponsorship from BC.GAME is anticipated to strengthen the team’s position among top teams and improve competitiveness in English football.

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Stephan Dobrin
Stephan is an experienced iGaming wordsmith whose work can be found on many screens around the world. He has written more words about all aspects of gambling than he cares to remember, and has provided content for some big industry names.